Monday, March 2, 2009

Design, baby.

The trajectory of Trampoline has been mirrored by the thrust of our lives, with personal experiences informing a lot of what we do and sometimes influencing the who and the how significantly.

With a staff of seven and between us 9 Tramplettes ranging in age from 4 months to 11 years, working in the juvenile industry is not just fun, it's kind of where we live. And so it was a treat this winter, to wrap our minds around the newest product from Missy Reder accomplished inventor and entrepreneur.

After an in person meeting and many spirited email volleys a name was born: BabyBond.

One part nursing cover, one part burp cloth and all parts practical. BabyBond allows moms to nurse discreetly, while babies can still look around, flirt, whatever. If you don't believe it, take it from this nursing mom who flew to Seattle (to meet with BabyLegs owner Nicole Donnelly), it works.

There wasn't a single "Oops," or "Surprise!" The efficacy of the product combined with the incredible packaging that Amy Stevens, resident creator of all things elegant and lovely, dreamt up, are sure to position BabyBond as the mother of all nursing covers.


1 comment:

Myshka said...

You know, I never noticed stuff like this before.. and now I'm going to have to buy one. It's really lovely, well done. And the logo is really great.