A Bear of a Client

Just wrapped up a holiday promotion for a client. The fastidiousness of this particular client, from type treatment and color, to message and approach was, in a word, exhausting. We went round after round trying to get it just right.

"No, no, no, too grey, it needs to be warmer."

"Meh, I'm not feeling the graphic."

"We absolutely have to do the custom band."

"Let's do 50."

"Make it a hundred."

"Change 'chump' to 'freeloader' and then it's good."

"I just really prefer 'torrent' to 'barrage' in this case."

I'll be honest, there were moments when I doubted we'd be able to get it out on time, but just before the refs called it, we eked out one last swing. And so, without further ado, the Trampoline Design* holiday promotion.







*Yes, we are our own worst client. Thank goodness this only comes once a year.

Check out the guy at 3 o'clock

You've been waiting for this.
The sitter is lined up.
You've got the dress (or suit).
You are ready to seriously tear it up.

And then you see him (or her). The one person that can ruin it all,
maybe it's an ex, maybe it's just a creep, either way, your perfect night
seems in danger of being slimed.

Tribune Media Services recently requested an invite that would scream:

"You know that guy?


He won't be at our party.


Click to view html.



Did you get an invitation?

No?

Oooh.



.

3,000 Square Miles? Really?

We got a call from one of our favorite print reps this week.

He was knee deep in prepress on a year-end awareness piece Trampoline recently finished for Glens Falls Hospital (pictured above and below), and, like all good print reps, he has sharp eyes.

"I think I've spotted a mistake on your Hospital brochure" he said.
"Bummer" I sighed. It happens.
"It says that they service 3,000 square miles. That can't be right."
"Phew. Nope, that's not a mistake." Sweet relief.
"Really? 3,000 square miles? That's a big footprint."

He's right. That's a lot of ground to cover.

Of course, this was the whole idea behind this piece. An opportunity to state clearly all that our hospital has to offer, and celebrate that we live in an area where the latest medical advances are right here—helping to save lives.

In spite of the fact that the Hospital towers over downtown Glens Falls, many in the community are unaware of all it has to offer, and the number of people who benefit from the services provided and programs offered. We're doing what we can to let folks know.







.

Curtain Up

...on another ATF season. Props to Amy on a fantastic start to the summer. Is that a custom typeface you used there?

Still The Sagamore

The Sagamore Resort in Bolton Landing is the place to spend the holidays.
Across the snow-dusted bridge holiday memories and magic await:

* The delicate clink of glass, a toast to the years ahead.

* A roaring fire that warms, while fragrant evergreens romance the air.

* Hot mulled cider by candlelight or toddies and music in the cozy environs of Mr. Brown’s Pub.

* The eastern sun, dancing on the crisp, Adirondack snow, gently stirs you from your winter slumber.

* The morning’s first coffee awaits in the Veranda.

The majesty of the Adirondack mountains and the incomparable beauty of Lake George, beckon.

Snowflakes swirl in a wintery dance, the bellman calls a cheerful goodnight, and the door opens, welcoming you to the tradition of days gone by, and the magnificence of The Sagamore at the holidays.

Derek: The Design King

Nice invite dude. Anytime you can work a crown into the design—you win!



This particular request for attendance went out to Hedge Fund Managers, Self Made Millionaires and Philanthropically Inclined Partiers in Manhattan. The benefit will take place on the 5th Floor of Saks 5th Avenue sometime in October (no we're not saying when). The proceeds from the event—featuring an alice + olivia designer showcase, custom shirt fittings, chocolate tastings, and Bobbi Brown consultations—will go to benefit the Double H Ranch in Luzerne, a longtime Trampoline client.

We were told that this was an easy sell, since this particular circle of wealthy twenty-and-thirtysomethings are looking for ways to help their favorite Hole-In-The-Wall camp upstate. Which was great for us to hear, as the ranch is a marvelous place.