Tips of the hat

Sending a big congratulations to Chris and his platinum team at Scoville Jewelers on their massively successful* Super Sale before this year's SuperBowl. Special thanks to Davidson Brothers for their help in making each gift that much better!




Looking North, a hearty "Way to go" to the entire team at Oscar's. Jerry and Joq, along with their incredible team, reopened their doors to great fanfare. Seeing that kind of community support and celebration is proof of a great business**.







*Not for nothin', but most of the Trampettes got a little bit of sparkle ;)

**And boy, do we have the brats, bacon and More Than Mustard to prove it!


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Free to Breathe

Perhaps at the top of the list of things you take for granted: breathing.

You should be able to trust that every day you'll breathe, that your lungs will work the way they ought to, but it isn't always the case.

Not yet 30, employed yet uninsured, Tribune employee and Glens Falls Resident, Regina Rothstein found herself staring down a diagnosis of lung cancer (neuroendocrine carcinoid) on September 18th of this year.

One of her co-workers, a longtime friend and client of Trampoline, Melissa O'Sick, called us to ask if we might be able to help in some way. Unsure how to have the most impact, we decided to do everything we could in the time that we had.

First came t-shirts for those walking with and for Regina.





Colleen over at Ridge Street Coffee Company (1 Ridge Street in downtown Glens Falls) continues to sell the Regina t-shirts for $15 a piece— raising awareness and money for Regina as she battles this diagnosis with bottomless ferocity and zero health insurance.

Next came banners and markers to guide the way along the walk.



A poster to get the word out to hundreds of Tribune employees.


A spot on the web that directs people to a place to give.


Melissa O'Sick, Nicolle Burton and Regina Rothstein.


Team Regina's frontline.



Regina's Behind-the-scenes Team. A very special thanks to these Trampoline vendors who helped us complete this effort with minimal costs. They always work hard for us and produce quality products. This went above and beyond—we're proud of the work, humbled by their commitment and generosity.

Arca
A&M
GFprinting
GVHstudios


Breathe new life into this campaign, give to Regina and Team Regina.

Be Counted

UPDATED: The Crandall Library Budget passed!

We all have something from our childhood that made a difference— for some of us it's a teacher, for others it's a place. Participating in campaigns for Crandall Library is an honor for us, as we know that one day, new voices will say, "Crandall Library was my place."

In 10 months, attendance is up more than 50% over last year's total. The library has seen a 70% increase in new borrowers in the 2009. And, 1,000 children read 20,000 books in the Summer Reading Program.

Knowing that we may have had a hand in helping strengthen the potential of legacy, well, it makes us feel powerful. Try it.

Call it the 13 Year Itch

The Davidson Brothers Brewing Co. decided that after nearly thirteen years in business it was time to make their image as fresh as their ales. Rick and John Davidson wanted to position the company for success in the ever-changing distribution market. A brand overhaul began to help regional favorites like IPA, Irish Red and Brown Ale compete with the big boys in the beer world.

Their new look has also allowed the restaurant to participate in the emerging force of downtown Glens Falls, with merchants building a following through delightful whimsical window displays, sidewalk sales and a growing selection of choices.

T-shirts to tap handles, a new website to a Facebook page 800 fans strong, coasters to tabletops, the integration of the new mark has sparked an engagement, as the line between consumer and company has blurred. Each beer and each meal now comes with a shared sense of triumph, 13 years and going strong, the rewards of and for a community.


Db Merch is available online and at the Brewpub in downtown Glens Falls.
Look for coasters at a bar top near you (coming soon).
Ask your bartender to pour you a D.Bros. IPA. If he doesn't have it on tap, ask him why the hell not?!
Visit the brewpub online at davidsonbrothers.com
Become a fan on Facebook. Over 800 people have in the space of a month.
There's no substitute for stopping by the Brewpub (on Exchange St. Plaza in Downtown Glens Falls) for a pint, and a cup of the Stout + Cheddar Soup.
Heck, they even look good in frosting.


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[Philanthr]operation: O.R.

The Glens Falls Hospital Foundation is charged with raising money each year for the Annual Fund in order to facilitate the purchase of equipment integral to the hospital's continued success. Last year it was decided through a brainstorming session that tapped into the Board of Directors, staff and community opinion, that linking the next several Annual Funds together would allow for a greater sharing of vision along the path to raising the necessary dollars.

A significant portion of the focus was to be on infrastructure and tools used in the Surgical Suite. The idea to open the door and offer an insider glimpse into the people working and the visions being carved for the strongest Glens Falls Hospital was born with the campaign theme, "How We Operate."




Now, with everything on the table, from the need for improved HVAC to the rationale for moving toward a new frontier in surgical capabilities, the foundation has hit the ground running in order to work their magic to keep the hospital running more effectively with each passing year.






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Breathless

Winters in the Adirondacks can be rough, the whole, "you can see your breath" thing loses its charm after, oh I don't know, three days. It's probably not a turn of phrase that anyone suffering with asthma really appreciates as they can't catch it, let alone see it.

A while back we mentioned a project we did with the North Country Asthma Coalition. This morning we received word that people can now see how to catch their breath in a bigger-than-life fashion.





Here's hoping this campaign helps kids in the North Country Ease Their Wheeze.

Attack of the 3 Foot Inhalers

If you live in the Adirondacks of New York State, keep an eye out for giant asthma inhalers that will be on display throughout the region.

The North Country Asthma Coalition, a branch of the American Lung Association recently launched an eye-catching and memorable awareness campaign in the North Country, Ease Your Wheeze.

The Campaign, consisting of large-scale inhalers mounted in communities throughout Warren, Washington, Franklin, Hamilton and Essex counties, targets school age children and their parents. Each inhaler displays exterior Suess-like artwork and contains informational flyers highlighting the triggers, symptoms and treatments for children with Asthma.

Trampoline created the oversize inhalers to bring the issue of asthma to the forefront of the public consciousness. Rather than run billboards and speak to families in conventional ways, we hoped to create something memorable, and exciting. The campaign also includes a series of awareness ads placed in local and regional publications. Each ad takes on a specific asthma-related issue through the use of Suess-icle rhyme and color palettes. For more information about this campaign, contact Marcie Lee of the North Country Asthma Coalition, (518) 832-6937.

Social Media: X-Country to Hometown

For the most part, we Design Tramps are from the northeast, the lone exception being Amanda, a pacific northwesterner. It was through Amanda's hometown roots in Yakima, Washington that Trampoline came to work with the Memorial Foundation and, more specifically, the Children's Village.



Children's Village, recently having celebrated its tenth anniversary, is in the midst of a capital campaign. Trampoline has been working behind the scenes with the incredible team at the Village to create copy that helps bring to life on paper and monitors, the kind of magic that is made possible through the donations they receive and via the exceptional care that is administered within the inspirationally designed walls of the Village. (Bejeweled mine-shaft elevator, anyone?)



Another piece of this gratifying project is the collaborative exploration of social media as we offer consulting on how best to harness the potential in this arena. The staff of the Memorial Foundation and Children's Village, ever-willing to go the extra mile for their mission, are diving head first into social media, from Twittering and blogging, to Alltop and (soon) Facebook. Accompanying them as they tackle this new frontier with the same passion and intensity as the Village is both an honor and an inspiration.

An introduction:

Here at Trampoline, we've been working to reposition The Sagamore from the image of an exclusive, private island resort to that of a place that the average family can enjoy, and feel great about visiting. It's an introduction of sorts. The goal is to have an entirely new audience learn about the 125 year-old destination overlooking Lake George, and fall in love with The Sagamore the way so many generations already have.

To date, Director of Marketing Kevin Rosa and his staff have put together a year of great getaway packages and we've been able to take that message to market in print ads, direct mail pieces, html newsletters, broadcast spots and radio promos. This summer's photo shoot cast the historic hotel in a fun and friendly light, and she's looking as impressive as ever.








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Work work work

Raeanne just finished the Praxis Technology website. Now, Titanium Advances online. Rae also art directed the photo shoot at Praxis headquarters, and did all the nifty photoshop work on the site. Trina wrote the copy, and learned way too much about osseointegration in the process.


Amy got in touch with her inner frenchman to design the event materials for the Hyde Collection's A Taste of Art: A Wine & Food Experience. I wanted to use a mime to sell the soiree, but Amy pointed out that the event takes place on the same weekend as the Adirondack Balloon Festival, and that the hot air balloon originated in France, and therefore perhaps we should use that.

I told her that I thought a mime was a terrible thing to waste [with apologies to the United Negro College Fund]. Tagline tomfoolery: Don't let it happen to you!


Derek took the Relax, you're on Finch tagline seriously and used an Adirondack Chair for the new Summer Stock Guide. Nice job D. 660 is one tough PMS. It makes me want to sit in that chair and spec Finch all day, so I think you've got something there.


Last but not least, the West Brook Conservation Initiative swung into high gear this week with the delivery of the campaign collateral pieces. Here's hoping that the Lake George Land Conservancy, The FUND for Lake George and the Lake George Association can continue to protect and preserve our favorite body of water.




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Grand Slam

The Albany Ad Club's 2008 Nori Award ceremony was held this past Friday at Joe Bruno Stadium in Troy. Baseball attire was encouraged. Whatever that means.

Trampoline hit the cycle (that's single, double, triple and home run for our non-baseball readers) taking home four NORI awards in the following categories.

Non-Profit Campaign Materials: The Legend of Crandall Public Library




html Newsletter: SaraBear Baskets





Outdoor/Transit Signage: Alta Ski Resort




Packaging: The Barnsider Smokehouse BBQ





While the event was different from year's past (held outside, burgers and dogs, work displayed in a locker room) the staff had a blast, commiserated with the creative competition at id29 and took home some hardware.

The Slaytons showed up in their Steinbrenner Best, go Yanks.

Kevin and Trina made it off the train to join us just in time.

Rae and John took a break from planning The Brave and The Kind to root for Trampoline.

Kayla and her beau Josh were appropriately embarassed by the bakers' dozen awards doled out to the St. Rose design dept.

Amy and John rushed down from an exhibit installation.

The Magees took a break from dinner-with-toddlers, and represented the Sox.

The ceremony ended abruptly when Derek turned into a werewolf and menaced the stadium.


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Berkshire Museum Exhibiting Success

From plywood to triumph—



The Berkshire Museum's capital campaign: A Wider Window, originally intended to raise $9 million, created an historic success. Over the first six months $6 million was raised and in the 18 months that followed an additional $5.2 million was collected.

This accomplishment belongs to the Museum, its supporters and to the greater community. We are proud to have played a role in ensuring the legacy of a local treasure. We raise our hats (hardhats no longer necessary) to you and look forward to the exhibits and memories ahead for us all!

Legend has it...

Awhile back we wrote about The Crandall Public Library's Capital Campaign, now in the "public phase" of fundraising. The committee has settled on a concept that started as a nod to the library's Folk Life section, and grew into a vision that incorporates the institution's past and invites users to help define its future. Below, a few pages from the Legend of Crandall Library.

Strategy for a Stalwart

The crew at Trampoline is primed to create a message and design support materials for the final phase of the Crandall Public Library's capital campaign. The library is located downtown, practically across the street from our offices at 196 Glen Street. We're over there all the time. And we're not alone: over 265,000 people made their way through the library doors last year. Where else can you have access to books and research materials, the internet, and historical archives? You can listen to CDs, rent DVDs or attend a film series screening. ALL FOR FREE. The place is great, and it's getting better.

Construction has begun on an enormous library expansion. The Crandall Public Library Trustees and Capital Project Leadership Team have headed the initiative to raise over $6 million in private support toward the capital renovation project. To date, close to 75% of the total goal has been raised by generous contributors throughout our region.

It's our job to help raise the rest.

A rendering from the city park side that showcases the original portion of the library.


The view from Glen Street


The library staff is excited about how bright and airy the new building will be.


A scale model from Ann Beha Architects in Boston.


Construction in November.