Thursday, February 26, 2009

Photography that rocks

Champlain Stone as captured by Mike Sylvia on dark and chilly night. Mike's got mad skilz, yo.

Once upon a time he also created their logo. That's all for today's edition of bragging about the talents of our employees.

And, scene!


Monday, February 23, 2009

Changing Gears

It's no secret that we love the chance to accompany a client from start to finish. Every once in a while an opportunity comes along that is dripping with just enough cool that we don't mind drafting. Case in point, Saratoga Springs based Serotta is adding a new model to their line-up of quality handmade bicycles called the Classique Ti.

We happen to think Serottas are pretty amazing bikes, so we were more than happy to supply the imagery for both the polished and matte finish options of the bike for use on their website and for dealer support.

As we expand Trampoline, adding a photo studio and additional offices into the high-ceilinged, brick-lined space behind our existing operation, we may just have to add a bike rack.


Sunday, February 22, 2009

Current Events

The Fund for Lake George has put a simple statement out there to the public: Save the Streams, Save the Lake. Over half of the water in Lake George comes from streams. Streams that wind their way through clear cut construction sites, past overdeveloped parking lots and under streets crusted with salt.

The Fund and the Waterkeeper are urging the Lake George Park Commission to definitively establish a buffer zone to keep Lake George safe from pollution. While Peter Bauer, Chris Navitsky and Co. have stated that they are not anti-development, just anti-pollution, their campaign to elevate awareness of the stream buffer issue has been met with resistance from property owners in the watershed.

We'll see what the Park Commission decides. Until then, the advertorials below and the e-newsletter above should demonstrate what side of the issue we come down on.

Don't runoff without learning more. Give the Fund's Stormwater video a look. It's up on YouTube.


Friday, February 20, 2009

Finding Your Niche

Do what you love and the money will follow.

A fine sentiment, but as an illustration major or a theatre major or pursuing a degree in nursing—you quickly find that, well, love often hurts and, in liberal arts cases, certainly never pays. Luckily we all found our way to each other and Trampoline was born. Our niche is making it happen, whether raising money for a capital campaign, building awareness, or just getting a laugh, we winnow our way to the heart of the message.

Do you know your niche? Does your audience? Sometimes it pays to step back and take a long hard look at where you are, what you are doing and how you're doing it. Case in point, the anonymous woman in the window. Her niche isn't going to pay off in anything more than water cooler mockery.