Friday, February 20, 2009

Finding Your Niche

Do what you love and the money will follow.

A fine sentiment, but as an illustration major or a theatre major or pursuing a degree in nursing—you quickly find that, well, love often hurts and, in liberal arts cases, certainly never pays. Luckily we all found our way to each other and Trampoline was born. Our niche is making it happen, whether raising money for a capital campaign, building awareness, or just getting a laugh, we winnow our way to the heart of the message.

Do you know your niche? Does your audience? Sometimes it pays to step back and take a long hard look at where you are, what you are doing and how you're doing it. Case in point, the anonymous woman in the window. Her niche isn't going to pay off in anything more than water cooler mockery.


1 comment:

Kristy said...

Someone has something against frogs...