On the heels of our Nori celebration, we find ourselves pondering awards.
Future contests to enter, sure, but even more intriguing, awards to hand out.
Best dilution of a message.
Best vanillazation of a concept.
Best creative hemorrhage.
Best logo hijack.
And for the Best in Show equivalent, the award for most consistently undervaluing the creative process and diminishing the worth of your own campaign by assuming you can do it better.
Nah, only when we know how badly a worthwhile organization has shot itself in the foot.