Ideate is an innovative software framework for research organizations to manage and optimize their operations. The work done to create an identity and launch the brand was intense; with the audience being a very specific segment of the academic world and the company presenting such an unprecedented research management tool.
After researching the industry and painstakingly distilling the message to create a brand identity that would convey progressive, reliable and human, the Ideate brand, complete with website, business cards and quirky illustrations, was born.
Congratulation on the brand graduation!
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