It's fair to say that just about everyone is starting small talk with:
"So, how's business?"
There might be an awkward pause, either from a competitive spirit or a don't-want-to-jinx-it superstition, or maybe even just because small talk is awkward. Our answer tends to be a light-hearted, knock-on-wood, "Pretty good."
And it is, but in all honesty it's taken a few months to say it with feeling. We've kept our heads down and our energy up as we have managed relationships, worked through budgets and made a case—for advertising and for ourselves.
We have one client debuting next week to a receptive and excited audience.
We had another client travel to London and sign Oxford.
We received word on Thursday that The Copperfield Inn Resort has named Trampoline Design as their agency of record.
The next day their website, elegantly designed by the team at Mannix Marketing, went live. Today we hosted a strategy session at our office regarding the opening of Lorenzo's, a new Italian restaurant helmed by Chef Stephen Topper.
The entire staff of The Copperfield Inn Resort is watching the countdown and looking forward to opening Lorenzo's doors.
Located in the heart of the resort, Lorenzo's will feature flair in the culinary prowess of Chef Topper and his team, while literal flare will be on display via a sort of cooking-in-the-round approach with a wood fire oven.
Next week we'll take the entire staff for a Copperfield Inn Resort experience and look toward a summer of doing what we love for a place that, quite frankly, is easy to love.
To the Adirondacks, The Copperfield Inn Resort and to being able to say with conviction, "Things are great."