We enjoyed our out-of-office foray, and love being as close to New York as we are. Emerging from Penn Station we were assaulted by advertising, no, mugged by messaging—both. Billboards, posters, signage, each more creative than the next made impression after impression upon us. We talked, critiqued, and joked about this crazy business we're in.
At times it seems so superficial other times a well developed image can make a measurable difference and actually affect change.
At the end of the day, it was great to see what's out there, and bring it back home, continue to push one another and make that difference whenever we can.