Cooking can be a great metaphor, whether it's to illustrate the impact of ingredients, the value in presentation, or simply the motivation behind an action. When we talk about pairing Amy Stevens with Finch Paper, the results are elegant, rich and fulfilling. She is a chef, the computer her kitchen and Finch Casa* opaque her freshest ingredient.
Amy recently helmed the design of the Finch Casa Opaque print materials. The goal was to create a simple product brochure highlighting the environmental attributes of this particular grade of paper, as well as announcing the new extended line/product features as a "new class of house sheets."
Beyond that it needed to demonstrate how well the paper prints. Finlay, the printer of this piece, loves the paper as it gives their customers another option that works just as well as the higher more expensive grades. They have termed it "efficient." Here at Trampoline we're planning on using it for the upcoming annual report of a local conservation organization.
The theme was to play on the word "casa" and use images that tied it all together, "relax, it's beautiful, colorful, welcoming". The vineyard theme also came from the "environmentally friendly" aspect as she requested we show "green" imagery. The other goal was to educate printers about recycled logos, the benefits of sustainable forestry, and the FSC (Forest Stewardship Council) Chain-of-Custody.
*It might go without saying some place, but not here, "Casa" means "house." And "Estoy encantada a conocerte" means "I am delighted to meet you," which I'll be if you'd so kind as to introduce yourself by way of a comment here.
We (Mike and Derek) buzzed down to Colonie post-work day and found ourselves at a truly enjoyable event, with peers we respect and a group of students with an impressive catalog of work. We're looking forward to the growth of the students as well as this local chapter of the AIGA.
We had a blast at this year's Media Night Coffee House, and raised money to help Feet First, a charitable organization that keeps good shoes on area kids. Ribbing and riffing with Troy Burns from Behan Communications, Bob Dillon from Ad Workshop and Maury Thompson from the Post Star was fun. As always, it was great to see Cathy DeDe from the Chronicle. Here's hoping that she'll be gentle with any reviews.
Ray Agnew wailed out an old Hollies number—as good as it was, it turned out he was just warming up the crowd for his son, Zane, whose rendition of Crazy Train brought the house down.
John Coleman from the Post Star marshaled a few friends for a little Neil Young, and a great version of The Weight.
We were happy to see a few Trampoline clients in the crowd. In fact Amanda, our videographer, has our performance neatly book-ended between the shoulders of Beth Povie from Finch Paper, and the aforementioned Ray Agnew from the Glens Falls Hospital Foundation. Special thanks to Kevin Quandt and family for coming out to support us.
It's time, again, for the 2nd Somewhat Annual, Occasional, Every-Now-And-Then Media Night Coffee House. As professional communicators you'd think we could reign in that title a little, huh? Despite repeated requests that we not quit our day jobs, we've been asked to sing, again, in a cabaret-meets-open-mic-night affair to benefit Feet First, a non profit, charitable organization that keeps good shoes on kids who need them.
Stop by, it promises to be, um, entertaining.
Our band numbers have dwindled. The lead guitarist left (E! True Hollywood Story Episode #345) and Derek, the tambourine man, is south of the Mason/Dixon line, and therefore unavailable for rehearsal. We're reduced to a neat little duet, which really means there are just less people to blame when something goes wrong.
Stop by at 6 p.m. April 18 in the fellowship hall of the church at the corner of Bay and Washington streets in downtown Glens Falls. Wordsmiths, designers and video masterminds who devote their leisure time to music, poetry or otherwise general wisecracking will be performing.
A tentative list of participants includes: Maury Thompson, staff writer for The Post-Star; Ray Agnew, vice president Glens Falls Hospital; the Trampoline Design house band; Glen Carlsen and Frieda Toth, freelance writers; Mik Bondy & friends from Behan Communications; Jessie Jackson, co-owner of WNCE TV8; The Barrel Brothers, featuring John Coleman, writer for Post-Star niche publications.