Tuesday, October 13, 2009

Call it the 13 Year Itch

The Davidson Brothers Brewing Co. decided that after nearly thirteen years in business it was time to make their image as fresh as their ales. Rick and John Davidson wanted to position the company for success in the ever-changing distribution market. A brand overhaul began to help regional favorites like IPA, Irish Red and Brown Ale compete with the big boys in the beer world.

Their new look has also allowed the restaurant to participate in the emerging force of downtown Glens Falls, with merchants building a following through delightful whimsical window displays, sidewalk sales and a growing selection of choices.

T-shirts to tap handles, a new website to a Facebook page 800 fans strong, coasters to tabletops, the integration of the new mark has sparked an engagement, as the line between consumer and company has blurred. Each beer and each meal now comes with a shared sense of triumph, 13 years and going strong, the rewards of and for a community.

Db Merch is available online and at the Brewpub in downtown Glens Falls.

Look for coasters at a bar top near you (coming soon).

Ask your bartender to pour you a D.Bros. IPA. If he doesn't have it on tap, ask him why the hell not?!

Visit the brewpub online at davidsonbrothers.com

Become a fan on Facebook. Over 800 people have in the space of a month.

There's no substitute for stopping by the Brewpub (on Exchange St. Plaza in Downtown Glens Falls) for a pint, and a cup of the Stout + Cheddar Soup.

Heck, they even look good in frosting.


1 comment:

Derek said...

I hope we look that good when we're 13 years old.