Saturday, October 25, 2008

Attack of the 3 Foot Inhalers

If you live in the Adirondacks of New York State, keep an eye out for giant asthma inhalers that will be on display throughout the region.

The North Country Asthma Coalition, a branch of the American Lung Association recently launched an eye-catching and memorable awareness campaign in the North Country, Ease Your Wheeze.

The Campaign, consisting of large-scale inhalers mounted in communities throughout Warren, Washington, Franklin, Hamilton and Essex counties, targets school age children and their parents. Each inhaler displays exterior Suess-like artwork and contains informational flyers highlighting the triggers, symptoms and treatments for children with Asthma.

Trampoline created the oversize inhalers to bring the issue of asthma to the forefront of the public consciousness. Rather than run billboards and speak to families in conventional ways, we hoped to create something memorable, and exciting. The campaign also includes a series of awareness ads placed in local and regional publications. Each ad takes on a specific asthma-related issue through the use of Suess-icle rhyme and color palettes. For more information about this campaign, contact Marcie Lee of the North Country Asthma Coalition, (518) 832-6937.

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