It's the kind of one-word brand that a creative dreams of.
Treasured by its followers, envied by its neighbors.
Alta is it.
World renown as a skier's cult-status hero, Alta is located 12 miles up the canyon from Salt Lake City's Olympic majesty. Joined at the hip with its closest neighbor Snowbird, Alta, while smaller, is widely venerated as superior.
Or, as whispered—reverently—from the lips of a mountain-bound skier, settling into his seat on a flight departing from Chicago's O'Hare:
Alta. Now a Trampoline client.
Keep your skis on.