Saturday, March 1, 2008

Circle the ah, Golf Carts

The Headline in last Thrusday's NY Times Metro section: Pressed for Leisure Time and Money, More Americans Are Giving Up Golf.

We know what you golfers out there are thinking: "Sweet. Less idiots on the course, more open tee times, shorter lines at the bar..." 

And yet, as the price of gas climbs and latt├ęs get more expensive, one by one our creature comforts and diversions turn into difficult decisions. We find ourselves asking "Is it worth it? Worth the trip? Worth the expense?" As America tightens its belt we see our clients wondering if their customers are asking the same.

It seems that now, more than ever, is the time to stand out in business. Be different, take risks, make an impression. Leverage your competitive advantage, whatever that might be. Closer location? More history than your competition? Newer technology? Better people? Sing that from the rooftops, and do it right.

Recession (there I said it) or no, people are still hungry for experiences. Hungrier, perhaps. As we've talked here at the office, Derek contends that consumers will spend on the right item. It's up to businesses to work a little harder to make their case with relevant, memorable communications. Standing out is now more important than ever.

It's also as good a time as any to do a little modest experimentation with unexplored markets. Golf courses are turning their efforts to growing the number of female golfers. Currently women make up about 25% of golfers nationwide. That's a minority, or an opportunity, depending on your perspective.

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