Sunday, November 25, 2007

The Online Ask

Internet marketing pros Donor Digital and Target Analysis teamed up to complete a new study that outlines some interesting benchmarks for internet giving.

The Study includes key findings on the rapid growth of online donations, the demographics of online givers (younger and richer, but less loyal), and the integration of online fundraising with traditional direct marketing efforts.

It also touches briefly on lapses (frequent) and opportunities for better cultivation and renewal of online donors.

The Reader's Digest version: Online donors average higher gifts, but traditional fundraising methods actually yield higher revenue per donor over several years.

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