Monday, December 29, 2008

Monday, December 15, 2008

A Bear of a Client

Just wrapped up a holiday promotion for a client. The fastidiousness of this particular client, from type treatment and color, to message and approach was, in a word, exhausting. We went round after round trying to get it just right.

"No, no, no, too grey, it needs to be warmer."

"Meh, I'm not feeling the graphic."

"We absolutely have to do the custom band."

"Let's do 50."

"Make it a hundred."

"Change 'chump' to 'freeloader' and then it's good."

"I just really prefer 'torrent' to 'barrage' in this case."

I'll be honest, there were moments when I doubted we'd be able to get it out on time, but just before the refs called it, we eked out one last swing. And so, without further ado, the Trampoline Design* holiday promotion.

*Yes, we are our own worst client. Thank goodness this only comes once a year.

5 Years Strong

Here we are, five years later. Our offices have changed, growing and reflecting a greater body of work, our families have changed, one growing and the other entering the, gulp, teen years. The approach we take to design and messaging has changed very little, we weave honesty, daring and irresistible design into every project. We are at once humbled and proud of these first five years. We are looking forward to the challenge of continuing to stay fresh, relevant and, simply irresistible (or cheesey). C'mon, you love it.

Click here to see us at our start.


Wednesday, December 10, 2008

Artful Repurposing

The white, winter wonderland concept was a little overdone—and conjured images of a snarling Billy Idol. The Berkshire Museum wanted to stand out, to present a different kind of holiday extravaganza. What better way to do it than to go green in the whitest time of the year!

This year's Berkshire Museum Festival of Trees is green— abundant with incredible artistry using sustainable materials and presenting an earth-friendly, eye-dazzling display of holiday cheer.


Exhibit Panel

Gala Invitation

Go Green!


Thursday, December 4, 2008


Winters in the Adirondacks can be rough, the whole, "you can see your breath" thing loses its charm after, oh I don't know, three days. It's probably not a turn of phrase that anyone suffering with asthma really appreciates as they can't catch it, let alone see it.

A while back we mentioned a project we did with the North Country Asthma Coalition. This morning we received word that people can now see how to catch their breath in a bigger-than-life fashion.

Here's hoping this campaign helps kids in the North Country Ease Their Wheeze.