We take risks and then, sometimes, we don't. Others do.
We've long had our insurance through the O'Briens. A while back they came to us for some brand insurance. They were totally game nodding and diving head first into every aspect of the brand overhaul, with one exception. They were vehicularly gunshy, hesitating to do the full brand monty with their cars.
Until one day, they did.
And the Risk Mobiles were born.