Go SUNY | Adirondack

Congratulations to SUNY | Adirondack on the momentum of their strategic plan.

Today's coverage in The Chronicle was great.





Looking forward to the months ahead.



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Risky Business

We take risks and then, sometimes, we don't. Others do.

We've long had our insurance through the O'Briens. A while back they came to us for some brand insurance. They were totally game nodding and diving head first into every aspect of the brand overhaul, with one exception. They were vehicularly gunshy, hesitating to do the full brand monty with their cars.

Until one day, they did.



And the Risk Mobiles were born.






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Tramp Stamp Turf Style

There is the client experience and then there's the *client* experience. Ken Reynolds is the latter, pushing us harder, cracking us up and generally reminding us that we have really cool jobs. Ken knows cool jobs, he is in the golf simulator business.

We're working on a number of the things for him, but our favorite is the logo.



Why?

Because Ken calls it his "Tramp Stamp."




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Call it the 13 Year Itch

The Davidson Brothers Brewing Co. decided that after nearly thirteen years in business it was time to make their image as fresh as their ales. Rick and John Davidson wanted to position the company for success in the ever-changing distribution market. A brand overhaul began to help regional favorites like IPA, Irish Red and Brown Ale compete with the big boys in the beer world.

Their new look has also allowed the restaurant to participate in the emerging force of downtown Glens Falls, with merchants building a following through delightful whimsical window displays, sidewalk sales and a growing selection of choices.

T-shirts to tap handles, a new website to a Facebook page 800 fans strong, coasters to tabletops, the integration of the new mark has sparked an engagement, as the line between consumer and company has blurred. Each beer and each meal now comes with a shared sense of triumph, 13 years and going strong, the rewards of and for a community.


Db Merch is available online and at the Brewpub in downtown Glens Falls.
Look for coasters at a bar top near you (coming soon).
Ask your bartender to pour you a D.Bros. IPA. If he doesn't have it on tap, ask him why the hell not?!
Visit the brewpub online at davidsonbrothers.com
Become a fan on Facebook. Over 800 people have in the space of a month.
There's no substitute for stopping by the Brewpub (on Exchange St. Plaza in Downtown Glens Falls) for a pint, and a cup of the Stout + Cheddar Soup.
Heck, they even look good in frosting.


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Rollin' on the river

It's a dirty ride, but somebody's gotta do it. Promoting this area is something we are passionate about, cycling is another such thing.

Enter: Dieter Drake and the Tour of the Battenkill.

It's made a name for itself as one of the grittiest, gnarliest races in the United States. It needed a mark worthy of the challenge and beauty inherent in the race. Recently, the Tour of the Battenkill was recognized by Union Cycliste International and now appears on the UCI calendar for 2010. The race draws 1,500 cyclists and has grown into one of the largest one-day events in the country.







Mike traveled back to his glory days, drawing on thousands of miles ridden in dirt and dust.



Derek rode back in time to mountain paths and unforgettable climbs.



And in the end, they shared a moment.







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The Real McCoy

We've used them personally and professionally for years, so when they came to us for help, we were determined to give it our all.



The past several months have been a whirlwind of collaboration between our team here at Trampoline and the brothers O'Brien. The results, much like their service, are impressive.


















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What's in a name?

Next to "How much weight have you gained so far?" we'd have to say "Have you picked a name yet?" is the most asked question during pregnancy and with 9 Tramplettes, we know.

Our own name has sparked many a question, which is why we take helping a client with the naming process very seriously. A business or a product is very much like a baby and the name you select; you have to like it because chances are you'll hear it more times in a day than your own name.

Recently one of our clients, Sara Carpenter, made a birth announcement of sorts, declaring the name of her new business. We'd traveled through three rounds of options complete with rough-sketch logos before she made her decision. Together we sat eliminating names for one reason or another, shooting off in new directions based upon information and opinions we wouldn't have had without the spirited discussions after each presentation.

It was with clarity, confidence and excitement that Sara called to confirm Qurve Learning as "it!"



We'll be back soon to explain more about what Qurve Learning is and how much it can do for human resource directors to medical practices.

Congratulations Sara!



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Boys of Summer

Once upon a time we created a logo for The Dome, back then our kids were tiny and the place was not yet a household name.




Fast forward a few years and The Dome is the sweet spot and our once tiny kid is a bona fide pitching powerhouse.



Atta boy, Ben!



Snag it, D!





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The extra mile

Home. Life. Auto. Business. Crisis.

Kevin and John O'Brien. They cover our everything. It was easy to give them our all.

Here's to the first phase of our covering their needs: The new look of O'Brien Insurance.




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Party of two?

Two weeks ago The Copperfield signed Trampoline as their agency of record, two weeks from today their new restaurant will present its first dinner.



Lorenzo's al forno has been a labor of love, with center stage occupied by a custom wood-fired oven, which will be used for items on the menu created by Chef Stephen Topper. The atmosphere is relaxed, the setting is beautiful and the menu is influenced by Northern Italy and designed to evoke a sense of celebration.



Chef Topper and his team will devote the first two evenings of service to a hand-picked group of individuals. After receiving a penny for your thoughts invitations, these guests will reflect on their experience and help to inform the service of the official Lorenzo's launch on Friday, July 10th.



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Do you take this mark?

I do.



To new beginnings and happily ever afters.

The Copperfield's new mark and their first dance in WellWed.




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Happily Up: North Creek

It's fair to say that just about everyone is starting small talk with:

"So, how's business?"

There might be an awkward pause, either from a competitive spirit or a don't-want-to-jinx-it superstition, or maybe even just because small talk is awkward. Our answer tends to be a light-hearted, knock-on-wood, "Pretty good."

And it is, but in all honesty it's taken a few months to say it with feeling. We've kept our heads down and our energy up as we have managed relationships, worked through budgets and made a case—for advertising and for ourselves.

It's worked.

We have one client debuting next week to a receptive and excited audience.

We had another client travel to London and sign Oxford.

We received word on Thursday that The Copperfield Inn Resort has named Trampoline Design as their agency of record.


The next day their website, elegantly designed by the team at Mannix Marketing, went live. Today we hosted a strategy session at our office regarding the opening of Lorenzo's, a new Italian restaurant helmed by Chef Stephen Topper.



The entire staff of The Copperfield Inn Resort is watching the countdown and looking forward to opening Lorenzo's doors.



Located in the heart of the resort, Lorenzo's will feature flair in the culinary prowess of Chef Topper and his team, while literal flare will be on display via a sort of cooking-in-the-round approach with a wood fire oven.


Next week we'll take the entire staff for a Copperfield Inn Resort experience and look toward a summer of doing what we love for a place that, quite frankly, is easy to love.


To the Adirondacks, The Copperfield Inn Resort and to being able to say with conviction, "Things are great."

An Educational Study in Design

We are proud to have graduated from in-development to successfully-launched. This week marks the debut of:



Ideate is an innovative software framework for research organizations to manage and optimize their operations. The work done to create an identity and launch the brand was intense; with the audience being a very specific segment of the academic world and the company presenting such an unprecedented research management tool.



After researching the industry and painstakingly distilling the message to create a brand identity that would convey progressive, reliable and human, the Ideate brand, complete with website, business cards and quirky illustrations, was born.



Congratulation on the brand graduation!

A Cast of #140CharactersOrLess

Some stories virtually tell themselves.



Whether it's through a newspaper Tweet:



An in-house plug:



Or a great new mark:



The ATF rebrand launch was an exclusive-to-Facebook
overnight sensation before its official roll out.



Leading by example, participating in the conversation, and creating a community, ATF has brought itself to life on the social media stage.

This summer they'll bring equity theatre to the Charles R. Wood Theatre
stage as part of the Adirondack Theatre Festival's 15th season.









Your winning ticket.






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